SCS 'Say Cheese Singapore!' Campaign

SCS hopes to reach out to 24,000 school kids through road shows in schools as well as a SCS Junior Sandwich Making Instagram Competition.

Home grown dairy brand SCS has launched a series of programs to educate Singapore’s young children on the health benefits of eating cheese through the aptly named ‘Say Cheese Singapore!’ campaign.

Better known for its block butter, a baking staple in Singapore, SCS is conducting a series of road shows in primary schools to promote cheese as a fun and healthy snack.

The first three road shows were held between 20 to 27 May at Telok Blangah Primary, Eunos Primary and East Coast Primary respectively. All three events were well received by the young children, who enjoyed the engaging and interactive stage shows, which included talks on healthy bones and kangaroo jack performances.

Every kid also received a sample pack of SCS Original Cheese slices after each session, as well as a SCS sandwich box for them to pack their own sandwiches to school.

SCS hopes to create awareness for SCS Cheese Slices amongst school children and parents by reaching out to some 54,000 schools kids via this exercise and plans are underway for another 27 school visits by the end of the year.

Auric Pacific General Manager Christabel Low explained that consumer satisfaction is their top priority. SCS only uses the best ingredients to guarantee a rich and cheesy taste in all its cheese slices. Using only select and top grade ingredients, SCS cheese slices have a richer flavour as compared to other cheeses, making it perfect to enjoy as fun snacks

Additional Info

  • Members Only No
  • Promotion / Event End Date Monday, 27 May 2013
  • About SCS

    SCS is one of the most endeared and beloved household brands in Singapore and Malaysia.


    The velvety, rich, buttery and familiar taste of SCS Butter has been savoured by families since 1905! SCS Butter is 100% pure creamery butter.


    SCS unwavering promise to consistently deliver only the best product quality even after a century, is the key reason why it remains the most sought after butter brand for top chefs and bakers alike not just in Singapore, but in Malaysia too.


    With the very same goodness of premium quality dairy products, consumers can also enjoy the SCS range of premium quality products such as SCS Spreadable Butter, SCS Portion Butter, SCS Cheese Slices and SCS Cream Cheese.